WELCOME TO TUESDAY

Feminine power, for the soft hearted & strong minded...
A boutique fashion brand that feels good.

BOULEVARD

Inspired by the soft, shifting palette of summer — the way colours melt at golden hour and how that feeling lingers into warm evenings.

Whether styled for day, night, desk or downtime - from polished work moments to relaxed, off-duty ease, Boulevard captures that glowing feeling of summer with effortless confidence and a distinctly feminine edge.

From tailored suiting in buttery hues to floaty dresses in painterly prints and soft ginghams, each piece is designed to feel polished yet relaxed — the kind of wardrobe that works hard without trying hard.

TUESDAY LOVE

Rachel

As always, so delighted with my Tuesday purchases. Gorgeous cuts, amazing quality, and I feel really great wearing them. Thanks Jess and Tanya for making me feel so welcome in the store and helping me nail my sizes and look!!

Sarah

I am literally obsessed with Tuesday Label, the level of service and speed of getting my goodies plus the quality of the pieces I now own is superb. I cannot recommend them enough - give them a try, YOU won't be disappointed.

Rebecca

Need more stars!! 10/10!!
Love my dealings with the amazing team at Tuesday! Amazing staff, gorgeous clothes and always eagerly awaiting the next drop! Always receive so many great comments on my Tuesday items. Big fan and long time supporter! So many delicious goodies to choose from! Highly recommend!

Free Shipping over $150

Shipping for free within NZ.

Flexible Refunds

We offer exchange, credit or refund on all items that are purchased at full price online.

Pick up in Auckland

We offer pick up for Auckland based customers. 

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