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WELCOME TO TUESDAY

Feminine power, for the soft hearted & strong minded...
A boutique fashion brand that feels good.

DISCOVER

Ataraxia

Slow Down. Breathe. Embrace Inner Calm.

TUESDAY is proud to present Ataraxia ~ a state of serene calmness and tranquility. This collection encourages us to slow down, embrace the present, and breathe deeply in a fast-paced world.

The palette is grounded in earthy, natural tones, drawing from the beauty of nature’s most soothing shades. These colours evoke a sense of grounding and harmony, offering the wearer a quiet refuge from the noise of busy life.

Designed with easy confidence in mind, Ataraxia features clean lines and
effortless silhouettes. Each piece embodies a no-fuss, easy-wearing elegance, providing a sense of quiet luxury to your everyday wardrobe.

EXPLORE

NEW ARRIVALS

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New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Serene Top | Fan Print
$229.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Bobbie Pants | Caramel/White
$239.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
River Dress | Fan Print
$299.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Trench Coat | Camel
$449.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Jasper Vest | Camel Cashmere
$249.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Layering Top| Umber Lace
$179.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Drape Dress | Transcendent Pink
$349.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Miller Top | Transcendent Pink
$299.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Band Tee | Vintage Ataraxia
$149.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Goldie Mini Skirt | Baritone Stripe
$249.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Fox Coat | Black Suiting
$549.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Action Vest | Baritone Stripe
$299.00
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New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Paris Blazer | Baritone Stripe
$399.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Mark Shirt | White Polka
$249.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Rose Pants | Baritone Stripe
$299.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Valentina Dress | White Polka
$299.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Ridge Vest | Gull Grey Cashmere
$249.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Action Vest | Baritone Stripe
$299.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Band Tee | Vintage Ataraxia
$149.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Goldie Mini Skirt | Baritone Stripe
$249.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Essential Sweatshirt | Chocolate
$249.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Fox Coat | Black Suiting
$549.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Layering Top| Umber Lace
$179.00
New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In New In
Drape Dress | Transcendent Pink
$349.00

TUESDAY LOVE

Rachel

As always, so delighted with my Tuesday purchases. Gorgeous cuts, amazing quality, and I feel really great wearing them. Thanks Jess and Tanya for making me feel so welcome in the store and helping me nail my sizes and look!!

Sarah

I am literally obsessed with Tuesday Label, the level of service and speed of getting my goodies plus the quality of the pieces I now own is superb. I cannot recommend them enough - give them a try, YOU won't be disappointed.

Rebecca

Need more stars!! 10/10!!
Love my dealings with the amazing team at Tuesday! Amazing staff, gorgeous clothes and always eagerly awaiting the next drop! Always receive so many great comments on my Tuesday items. Big fan and long time supporter! So many delicious goodies to choose from! Highly recommend!

SHOP BY STYLE

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Dresses
Tops & Tees
Blazers & Coats
Bottoms

Free Shipping over $150

Shipping for free within NZ.

Flexible Refunds

We offer exchange, credit or refund on all items that are purchased at full price online.

Pick up in Auckland

We offer pick up for Auckland based customers. 

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