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WELCOME TO TUESDAY

Feminine power, for the soft hearted & strong minded...
A boutique fashion brand that feels good.

DISCOVER

Ataraxia

Slow Down. Breathe. Embrace Inner Calm.

TUESDAY is proud to present Ataraxia ~ a state of serene calmness and tranquility. This collection encourages us to slow down, embrace the present, and breathe deeply in a fast-paced world.

The palette is grounded in earthy, natural tones, drawing from the beauty of nature’s most soothing shades. These colours evoke a sense of grounding and harmony, offering the wearer a quiet refuge from the noise of busy life.

Designed with easy confidence in mind, Ataraxia features clean lines and
effortless silhouettes. Each piece embodies a no-fuss, easy-wearing elegance, providing a sense of quiet luxury to your everyday wardrobe.

EXPLORE

NEW ARRIVALS

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New In
Nicola Dress | Reflection Print
$299.00
New In
Dom Skirt | Animal Print
$249.00
New In
Freedom Top | Reflection Print
$249.00
New In
Band Tee | White Relax
$149.00
New In
Geri Dress | Animal Print
$349.00
New In
Prince Blazer | Camel Pinstripe
$399.00
New In
Mac Coat | Red Wool
$599.00
New In
Goldie Mini Skirt | Camel Pinstripe
$249.00
New In
Drew Jumper | Gold Lurex
$249.00
New In
Madison Coat | Biscuit Check
$499.00
New In
Ridge Vest | Ivory Cashmere
$249.00
New In
Sporty Sweatshirt | French Vanilla
$249.00
SHOP
SHOP

SHOP ALL

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New In
Kobi Dress | Sage Geo
$299.00
New In
Bobbie Pants | Forest/Double
$239.00
New In
Aston Top | Sage Geo
$249.00
New In
Band Tee | White/Tue
$149.00
New In
Kamali Coat | Rainforest Check
$499.00
New In
Mark Shirt | Choc Stripe
$249.00
New In
Penny Dress | Rainforest Lace
$299.00
New In
Dorothy Coat | Choc Wool
$599.00
New In
Emili Mini Skirt | Bone
$239.00
New In
Diamond Top | Tapestry Print
$299.00
New In
Anderson Bomber | Ivory Wool
$399.00
New In
Relax Dress | Tapestry Print
$349.00

TUESDAY LOVE

Rachel

As always, so delighted with my Tuesday purchases. Gorgeous cuts, amazing quality, and I feel really great wearing them. Thanks Jess and Tanya for making me feel so welcome in the store and helping me nail my sizes and look!!

Sarah

I am literally obsessed with Tuesday Label, the level of service and speed of getting my goodies plus the quality of the pieces I now own is superb. I cannot recommend them enough - give them a try, YOU won't be disappointed.

Rebecca

Need more stars!! 10/10!!
Love my dealings with the amazing team at Tuesday! Amazing staff, gorgeous clothes and always eagerly awaiting the next drop! Always receive so many great comments on my Tuesday items. Big fan and long time supporter! So many delicious goodies to choose from! Highly recommend!

SHOP BY STYLE

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Dresses
Tops & Tees
Blazers & Coats
Bottoms

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Flexible Refunds

We offer exchange, credit or refund on all items that are purchased at full price online.

Pick up in Auckland

We offer pick up for Auckland based customers. 

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